I’ve been asked, repeatedly, over the year why it is that I go to the trouble to talk to so many people. It was an innate thing that I just did for a number of decades because I thought it made perfect sense business wise. How can you know what people need if you don’t ask them?
I recently got asked this again. My recent responses to this question have been to refer to the master on this subject, in my opinion, Guy Kawasaki. If you’re the least interested in business and particularly these days Social Media then this post by GK is a must read. It explains things perfectly.